There are so many numbers being shared all over the internet by entrepreneurs. Today I want to talk about the truth behind a lot of the numbers you hear and what numbers really matter. People talk about how many followers they have or how much they just made on a launch. But they don't tell you the truth like the fact that maybe they have horrible reach and engagement or that their expenses where ridiculous so they only kept 25% of launch income. Using big numbers in a vanity matrix truly does nothing for your business or your followers and potential clients. Let's talk more about the numbers we should be concerned with!